Brett Lee has launched Bowling Master, cricketbadger.com’s official IPL 2017 partners, partnership with Amazon.in to bring to India the Bowling Master, a cricket training product.

The Bowling Master suite of products are designed for different age groups and types of bowlers to fundamentally change the performance of Bowling. The products are Australian designed and the world’s first of its kind cricket training aid. The kit includes colour coded devices that when rolled out alongside the cricket pitch provides instant feedback on the area of the pitch where the bowler lands the ball.

With its mobile first app it can also give the bowler a real-time view of their performance and track this over time to see progress. Future updates will allow users to benchmark themselves against famous world cricketers such as Brett Lee.

Speaking about the launch, Brett Lee, Product Ambassador, Bowling Master said: “I am very excited to be working with the Bowling Master team, I have never seen anything like this before. I wish I had this training aid when I was learning how to bowl in my younger years.

“It’s so important to understand how to bowl at a good length, however not every kid knows where a good length is. Bowling Master provides the exact length to bowl the ball for all different types of deliveries and being able to track and view the results in the mobile APP provides first hand feedback.

“I’m very happy to launch this product today in India and making it available at Amazon to all aspiring cricketers. The feedback we have been receiving globally has been amazing.”

Talking about the partnership Kaveesh Chawla, Director Category Management, Amazon India said: “Sports has been one of the fastest growing categories on Amazon.in where we offer a wide range of products across domestic and international brands. Our wide delivery coverage enables customers across length and breadth of India get access to our offering. We are thrilled to be the exclusive partner for Bowling Master in India. Bowling Master training kit is an innovative product and will be extremely helpful for all aspiring cricketers to improve their bowling performance basis data and technology.”

Commenting on the launch in India, Andrew Crimston, Co-Founder Bowling Master India said: “The game of cricket has become unbalanced – the bats are getting bigger and boundaries getting smaller. There hasn’t been a lot of innovation in Cricket over the last 100 years and we believe this is the most exciting invention for the general cricket playing population.

“We are very excited to be making this product accessible to India. Working with Brett Lee and Amazon.in has been a fantastic launch pad to drive awareness of the amazing performance benefits our products deliver. We believe this product will revolutionise cricket training for every Indian and we can’t wait for the feedback from the Indian market.

:We want every child that aspires to be a great bowler to have a Bowling Master. Our mobile app is also a world first for the game of cricket and it will enhance the bowling training process and real time data feedback on the Zones for bowling. It’s all about restoring the balance and taking more wickets.“

The Bowling Master product suite is available in the UK, Australia, New Zealand, Dubai and now in India.

The Bowling Master founders are encouraged by the amazing feedback from International Professional Cricket Coaches such as Steffan Jones - who has worked as a bowling coach for the Australian Big Bash League Hobart Hurricane’s.

Talking about Bowling master Steffan Jones said: “To improve and enhance motor learning it is essential that the mind isn’t clouded with too much information when performing a skill. Research has shown that providing knowledge of results and focusing on performance is the best way to improve. Along with providing instant visual feedback for each bowler I believe Bowling Master products are the best coaching tool for motor learning and skill acquisition for bowlers of all abilities, age and gender”.

The product is now being used by several Cricket Clinics globally in recognition of the products ability to improve a bowler’s performance and enable them to take more wickets.

About Bowling Master

Bowling Master Products are cricket training aids for bowlers. They are colour coded devices that when rolled out alongside the cricket pitch or other level playing surface provides instant feedback on the area of the cricket pitch you are bowling. Designed for swing, medium, fast and spin bowlers of all ages, each product has zone markings to help gauge bowling accuracy: Short, Good, Full or Yorker. Bowling Master products provide instant feedback to bowlers to help solve common challenges.