#SAvWI: Momentum ODIs to ‘Go Pink’ for Breast Cancer Awareness

The Momentum One-Day International between South Africa and West Indies at the Bidvest Wanderers Stadium on Sunday, 18 January 2015, has been set aside as a Pink Day in support of breast cancer awareness. Bidvest, official Stadium Naming Rights Sponsor to the Bidvest Wanderers Stadium, Momentum, official sponsor of One-Day cricket, and Cricket South Africa (CSA) are inviting all cricket fans attending the second Momentum One-Day International (ODI) cricket match to be dressed in pink.

This initiative and fund-raising drive supports PinkDrive, an organisation committed to improving breast cancer education and awareness, and to providing preventative screening services to women (and men) across South Africa.

The ‘Go Pink!’ initiative encourages supporters to wear pink to the cricket match to show their support for and raise awareness of breast cancer. Supporters, who do not have a ‘pink wardrobe’ are welcome to visit one of the Shop4Cancer stands within the stadium’s Pink Zones, where they can ‘pimp themselves pink’.

To show their support, the Castle Lager Proteas will again be playing in an all-pink kit for this specific match.

The following fundraising initiatives will take place on the day:

· Bidvest will donate R1 000 each time the ball touches the boundary rope

· If a player hits the red inflatable Momentum “M”, Momentum will donate R100 000 to PinkDrive.

· Momentum will also donate R1 000 every time the ball hits their perimeter boards as well as R10 000 for every six hit into the Momentum Family Area

“This match marks a hat trick of association with PinkDrive following the successful pink ODIs held against Pakistan in the 2012-13 season and against India last season,” commented CSA Chief Executive, Haroon Lorgat. “I would like to thank the West Indies touring party for throwing their full support behind this very worthy cause. This is truly what the spirit of sport can do.”

Brian Joffe of Bidvest added: “We’ve been involved with this worthy campaign since the first Pink Day at Bidvest Wanderers in 2011. Our objective is to raise awareness of breast cancer by encouraging preventative screening as early detection of this disease can save lives. The Bullring is one of the most iconic stadiums in the world and we look forward to seeing it turn pink on 18 January 2015, in line with the Bidvest Proudly Pink campaign that raises funds for selected cancer charities.”

Danie van den Bergh, head of Brand, Momentum said, “It is again our privilege to be able to be a part of this worthwhile cause. We are happy if, through awareness, one life is saved, but we know that because of the efforts of PinkDrive many, many lives are saved. Momentum will continue to stand up in support of breast cancer awareness and the life-saving benefits of preventative healthcare”.

Noelene Kotschan, CEO and Founder, says that PinkDrive is extremely grateful that the men of our country, especially the Protea Team, are helping to spread awareness of cancer. “It is truly heartening that through cricket, we can further spread the message that ‘early detection saves lives’” Kotschan said. She also adds that PinkDrive is honoured to be a part of the “Go Pink” initiative for the third time and that the “Go Pink” initiative will continue to help us to keeping our mobile units on the road.

“This event is one of the highlights on the GCB calendar annually and we look forward to another successful collaboration of all partners involved. We look forward to seeing Johannesburg come out in their masses to support our team and a worthy cause,” said Chief Executive Officer of the GCB, Greg Fredericks.

James Buttler

James Buttler

James has been working as a cricket journalist and broadcaster since 2006.
As the editor of Cricket Badger he is intent on building the website to give quality coverage of the domestic game around the world.
James was the full-time Media Manager at Yorkshire County Cricket Club between 2007 and 2010.
James is a published author and a writer/video contributor to many cricket publications.
He's unsurprisingly a complete cricket badger!
James Buttler

Leave a Reply

Your email address will not be published. Required fields are marked *

Website Protected by Spam Master